For the first time in the Philippines, insurance products will give living benefits “like never before” with a science-backed and global wellness programme, Vitality.
Philam Life launched Philam Vitality last October 2015, while BPI-Philam launched its first Vitality Integrated Product, Assure Protect, last March 7, 2016.
Life insurance premiums with Vitality can now get an upfront discount of 10-15%. This is unprecedented in the Philippines.
With close to 20 years of success spanning South Africa, United States, Europe, China, Hong Kong and Australia, Vitality is now available for Filipinos who would like to go beyond traditional insurance products.
“With Philam Vitality, insurance becomes strongly relevant to our policy holders every day. It is there when they make daily choices: what to eat, how they can improve their health, what exercise to do today, what vacations to plan for, to name a few.” says Philam Group Chief Executive Officer, Axel Bromley.
Because of Philam Vitality, life insurance premiums can get an upfront discount of 10-15%. This is happening for the first time in the Philippines.
Beyond protection, investment and savings, Philam Vitality pushes the bar and gives day-to-day living benefits that reward members for being healthy.
“Our mission is to empower Filipinos to achieve financial security and prosperity. How can financial security be possible if health gets in the way?” says Bromley.
Philam Vitality provides the solution. It is a programme that recognizes people’s healthy behaviors worldwide.
“People want to be healthy. However, they don’t always act on it. This programme gives amazing tools to help even the most unfit and unhealthy person to start on his Vitality journey,” continues Bromley.
Philam Vitality gives easier access to basic health check so members will watch out for their health status, like their updated cholesterol and sugar levels. The programme has partnered with industry leaders Makati Medical Center and Hi-Precision Diagnostics for discounts to basic and some advanced screens. Its exclusive dental partner, Gan Advanced Osseointegration Center (GAOC), likewise provides significant discounts for basic dental assessments.
To keep improving their health, members are given exclusive discounts to Gold’s Gym, Toby’s Sports and renowned fitness device brands, Garmin and Polar. Smokers can also take advantage of a special package for Smoking Cessation at the Makati Medical Center.
Each time a member takes the screens and does healthy activities, Philam Vitality Points are awarded. The points add up to allow a member to reach a higher status for higher benefits, starting from Bronze to Silver, Gold and Platinum.
Intelligent incentives were designed to reward members for taking steps to be healthier. These rewards come from partners like SM Cinema, Seda Hotels, Marriott and Enchanted Kingdom.
All these partner branches and establishments are located on over 180 locations all over the Philippines, giving a great chance of access to members for their benefits.
“The rewards one can get from the Philam Vitality programme are astounding. From the insurance premium discount to all the partner benefits, a member can see that insurance is now more and more relevant to him. We’re excited to launch Philam Vitality to our BPI-Philam customers and we hope it will really encourage our members to live healthier and happier lives,” says BPI-Philam chief executive officer Aibee Cantos.
