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  • Bancassurance Month: Filipinos, BPI-Philam celebrate being “Stronger Together”

    25 September 2017


    Empowering Filipinos to live longer, healthier, and better lives through strong partnerships was the goal BPI-Philam underlined in their second annual Bancassurance month celebration.

    Bancassurance month was spearheaded last year in October by the joint-venture company of BPI and Philam Life. What started as an initiative to better educate Filipinos about financial wellness continues as an advocacy they hold on to this year.

    With the current theme of "Stronger Together," BPI-Philam champions winning partnerships committed to help both their clients and employees live quality lives through accessible, personalized insurance.

    In upholding their company vision, BPI-Philam also launches back-to-back a suite of Vitality-charged products for every Filipino and a new convenient avenue for client servicing.

    Vitalized: BPI-Philam's Wellness Series

    BPI-Philam launched this month the Wellness Series--a suite of four of their products newly-integrated with Philam Vitality.

    "Today, we charge up every Filipino's pursuit of better living with total wellness--health and wealth secured through personalized solutions that give better value for money," said Surendra Menon, CEO of BPI-Philam.

    Included in the series are BPI-Philam products: Life Ready Plus, Critical Care Plus, Critical Care Max, and Build Estate Plus--policies personalized for specific needs Filipinos in different Key moments have.

    The products included in the Wellness Series provide Filipinos with affordable solutions that provide ease of mind while securing their health, protecting their future, and building their wealth.

    Now, through the Philam Vitality wellness program policy holders of any of the products are encouraged to stay active and live healthy through exclusive discounts and rewards.

    "This is great for people who are starting to understand the importance of life insurance," said Menon.

    "Anyone looking to get and secure quality health so they can continue to provide for their families is sure to find a product that fits their needs."

    Better access for future protection

    To highlight the month-long festivities, BPI-Philam also launched their first-in-the-country Customer Service Center in Makati.

    "On this year's celebration, we continue to run toward our mission of making insurance easy to get and have for every Filipino," said Menon. "Now we see this mission taking form as we inaugurate our very first Customer Service Center, Vibe."

    Situated in their Ayala headquarters, Vibe stands as BPI-Philam's vibrant and fully functional center dedicated to quality client servicing.

    The state-of-the-art facility boasts an intuitive design, keeping in mind the ease of the customer's journey. It holds a kiosk for self-servicing and also employs a brand ambassador who can extend help to both clients and visitors who might not be sure on where or how to start.

    Comfortable seats generously occupy the area while bright, captivating colors are featured prominently in the center making the insurance process a convenient and fun experience.

    "We believe living better starts when you have easy access to dependable, quality service," said Menon. "And for us, the crux of this service is the safekeeping of our clients and what matters most to them--living life boldly together with their loved ones."

    Through these new launches, BPI-Philam hopes to strengthen itself further as a partner Filipinos can depend on in every moment they aim to win in.

    "Life will regularly bring circumstances we are not prepared for, but as we gear up to become a more committed, stronger co-laborer in health and wealth for Filipinos, we are confident that together winning every moment becomes a vibrant reality."

    - End -

    About BPI-Philam

    BPI-Philam Life Assurance Corp., is a strategic alliance between two leading companies in the country – The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Philam Life is the premier life insurance company in the Philippines and the market leader for over 60 years. BPI is a leading commercial bank in the country with over 160 years of experience in the local banking industry and an extensive branch network of more than 800 branches and 1,500 ATMs.

    BPI-Philam’s professional and expertly trained Bancassurance Sales Executives are assigned in BPI branches nationwide to render financial advisory services that address customer’s financial and protection needs.

    With the combined expertise and resources of these two trusted companies, BPI-Philam policyholders are assured that their insurance is backed by financial strength and stability.

    Media Contact:

    Mika Prado-Calixterio
    Head of Branding and Communications
    BPI-Philam
    T: (02) 8 753 7522
    E: MichaelaNoelle-P.Calixterio@aia.com

    Pia De Jesus
    Director
    Rebel Marketing
    T: (02) 8 882-3344 / +63-917-831-1032
    E: piadejesus@rebelmarketing.com.ph

    CONTACT BPI AIA

    (02) 8 528 5501

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    15th Floor BPI-Philam Life Makati (formerly Ayala-FGU Bldg) 6811 Ayala Avenue Makati City 1226

    CONTACT BPI AIA

    (02) 8 528 5501

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    15th Floor BPI-Philam Life Makati (formerly Ayala-FGU Bldg) 6811 Ayala Avenue Makati City 1226

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