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  • BPI-Philam Offers Total Wellness with Win the Moment Festival


    BPI-Philam celebrated a first as it brought to light the real meaning of wellness for Filipinos.

    “We believe that total wellness is holistic and not just all physical,” said Surendra Menon, CEO of BPI-Philam. “Filipinos often forget about financial stability when it comes to wellness because the focus is just on working out and getting fit. The truth is you also need good financial health if you want to keep enjoying the life you’re enjoying now. For us at the AIA Group, total wellness encompasses all aspects – physical, social, emotional, mental, and financial. It is enjoying the life that you want right now and for more years to come through a healthy lifestyle and peace of mind.”

    To celebrate and promote total wellness, BPI-Philam held the Win the Moment Wellness Fest last June 24 at the Trinoma Activity Center. The event aims to encourage attendees to jumpstart a path to total wellness through interactive booths from partner merchants, a life-sized board game with different challenges, and various talks from experts. The first of its kind, the Festival also offered free dance lessons by G-Force, a Mixxedfit class and talk about fitness by Gold’s Gym, and a lot of prizes given out every hour for people who downloaded the Philam Vitality Active app. Philam Vitality Active is a smartphone application that promotes an active lifestyle by providing rewards from partners like Globe, Grab, Agoda, Enchanted Kingdom, and more simply by hitting weekly fitness goals. It is BPI-Philam’s attempt to jumpstart BPI clients towards an active lifestyle.

    The Festival was jam-packed with discounts from brand partners: Gold’s Gym, Enchanted Kingdom, Seda Hotels, Mega Sardines, Chef Tony’s, and Garmin. It also celebrated the winners of the BPI-Philam photo contest earlier this year, where participants were asked to share their winning moments in life; these moments were showcased in a photo wall in the Activity Center. To further the campaign for holistic wellness, guest speakers Dr. Didoy Lubaton and Sha Nacino shared tips on having a winning mindset and basics on financial planning, respectively.

    The celebration was punctuated by performances of powerhouse artists KZ Tandingan and Quest, ending the Fest with a moving performance of the iconic song, ‘Win the Moment’. Quest, who penned the now theme song of BPI-Philam, said, “This song is a dreamer’s anthem. I want to empower people to fight for their right to win.”

    “The Win the Moment Wellness Fest is a way of BPI-Philam to encourage Filipinos to take better care of themselves and be life confident in winning their moment. When they choose to take care of themselves and take that first step to total wellness, our commitment is to help them strengthen their financial health to get them closer to achieving their dreams,” concluded Menon.

    Get active and get rewarded today by downloading the Philam Vitality Active app. Simply search for “Philam Vitality Active” on the Apple Store or Google Play Store, and use the promo code ‘bplacwtm’ to get a chance to win a trip to Hong Kong, an Apple Watch, a Garmin accessory, and many other prizes.

    - End -

    About BPI-Philam

    BPI-Philam Life Assurance Corp., is a strategic alliance between two leading companies in the country – The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Philam Life is the premier life insurance company in the Philippines and the market leader for over 60 years. BPI is a leading commercial bank in the country with over 160 years of experience in the local banking industry and an extensive branch network of more than 800 branches and 1,500 ATMs.

    BPI-Philam’s professional and expertly trained Bancassurance Sales Executives are assigned in BPI branches nationwide to render financial advisory services that address customer’s financial and protection needs.

    With the combined expertise and resources of these two trusted companies, BPI-Philam policyholders are assured that their insurance is backed by financial strength and stability.

    Media Contact:

    Mika Prado-Calixterio
    Head of Branding and Communications
    BPI-Philam
    T: (02) 8 753 7522
    E: MichaelaNoelle-P.Calixterio@aia.com

    Pia De Jesus
    Director
    Rebel Marketing
    T: (02) 8 882-3344 / +63-917-831-1032
    E: piadejesus@rebelmarketing.com.ph

    CONTACT BPI AIA

    (02) 8 528 5501

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    15th Floor BPI-Philam Life Makati (formerly Ayala-FGU Bldg) 6811 Ayala Avenue Makati City 1226

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    (02) 8 528 5501

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    15th Floor BPI-Philam Life Makati (formerly Ayala-FGU Bldg) 6811 Ayala Avenue Makati City 1226

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